CHRISTMAS IS IN THE AIR AT SM – SMagical Christmas Launch

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Indeed, Christmas is in the air at SM – SMagical Christmas Launch. Thanks for inviting me to attend the SMagical Christmas Launch today. Getting invited to an event has been rare ever since I moved to Boracay. Thanks to technology for making this virtual launch possible.

SMagical Christmas Launch

Christmas is in the air at SM - SMagical Christmas Launch

Click here to watch and feel Christmas is in the air at SM – SMagical Christmas Launch.

Christmas is in the air at SM - SMagical Christmas Launch

Let us not let the pandemic take away the festive Filipino tradition of celebrating Christmas with our families at SM. Watching the virtual launch of the SMagical Christmas today brought back so many childhood memories! Heck, I might just hop on a plane soon just to visit Metro Manila for Christmas!

Christmas is in the air at SM Supermalls

Keep the blues away brought about by COVID-19. All throughout November and December, visit an SM Supermall near you and be dazzled by these exciting Holiday surprises:

1. Christmas Launches

On November 6, SM Supermalls treats everyone to a virtual, magical feast! Twelve different SM malls will light up their magnificent Christmas displays — from SM Mall of Asia and SM Megamall to SM Seaside City Cebu and SM CDO Downtown Premier! SM truly brings the magic of Christmas online through fireworks, orchestra, and whimsical characters! All the SM malls nationwide follow suit with their own magical Christmas light up on November 7 and 8. Mallgoers will be delighted with a special lighting ceremony for hope and inspiration amid the pandemic, as well as singing flash mobs, cute Christmas characters, and surprise gifts.

2. Christmas Chorale

What’s Christmas without some music? Feel the merriments of the season by watching Holiday choir performances at select SM malls this December. Meet up with your family and friends at SM and enjoy some Holiday tunes! It will surely be an awesome experience! No need to worry because strict safety protocols are in place at SM malls, so you can just focus on the magic of the celebration.

3. Christmas Markets

It’s the season of giving! Help MSMEs bounce back from the negative impact of the pandemic by buying your Holiday essentials and gifts at SM’s nationwide Christmas Markets from November 9 to January 3. As part of the Kasama Ng SM campaign and DTI’s Buy Local, Support Local, the Christmas Markets will feature unique local products and goods so shoppers can buy from small businesses and help them bounce forward and recover.

4. Selfie with Santa 

Don’t fret – SM has made sure you won’t miss your annual selfie with Santa this year! You can pose with a virtual Santa Claus safely and via augmented reality at SM. Wanna give it a try? Simply scan the AR markers located in select areas in SM malls and have a photo with virtual Santa. Don’t forget to share your Holiday snaps online to your family and friends!

5. SM Bears of Joy

Starting November 4 until Christmas Day, SM Supermalls is giving back through its annual Bears of Joy campaign. This time around, shoppers can collect special medical frontliner Bears of Joy. Throughout the Christmas season, you can buy a pair of bears for P200.00 – one bear for you to keep and the other for charity.

6. TikTok Fam Contest

Have fun with your family and spread some Christmas joy by joining the TikTok Fam Contest. Simply showcase your dance moves to your favorite Christmas song in your favorite SM mall and you can get a chance to win exciting prizes!

For more information, visit or follow @smsupermalls on all social media platforms.

I can not wait to visit an SM Supermall for the holidays! I hope to be back in Metro Manila for a short Christmas vacation! #SamaSamaTayoSaPaskoAtSM

Me being mesmerized by last year’s Christmas decorations in SM Aura in Bonifacio Global City, Taguig, Metro Manila

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