FIRST CONSUMER INSIGHTING & STORYTELLING CONFERENCE 2018 LAUNCHES APRIL

Who Am I? I have been a marketer for as long as I can remember, handling both pharmaceutical and consumer brands locally and across Asia Pacific as a Regional Brand Manager. I used to handle anti-hypertensive, anti-cholesterol and specialty products. I crossed over to Consumer Marketing to handle Cherifer, the Philippines' number one multivitamin brand. … Continue reading FIRST CONSUMER INSIGHTING & STORYTELLING CONFERENCE 2018 LAUNCHES APRIL

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MARKETING | The Business of Love: Finding True Success Forever

A blissful relationship and a strong business are two of life’s greatest achivements and if you find yourself able to merge these two, you are definitely doing something right. Starting a business is not an easy decision to make but 26-year-old entrepreneur Gian Drilon took his two cents’ worth and explored ways on how he … Continue reading MARKETING | The Business of Love: Finding True Success Forever

WHY IS IT VITAL TO GO DIGITAL?

To run a business, one has to have an effective and executable business plan.  A business plan is made up of all the elements of the marketing mix collectively known as The 4 Ps, namely, Product, Price, Place and Promotion, a concept created in the 1960s by E. Jerome McCarthy. According to Philip Kotler, often … Continue reading WHY IS IT VITAL TO GO DIGITAL?

TWO QUESTIONS FROM MOVE UP CONSULTING & TRAINING COMPANY

I have two questions for you: 1. Are you managing a sales team? 2. Do you want your sales team to move up in attitude, skills and knowledge? If you answered ‘Yes’ to any of these two questions, then pay attention. My friend, Ging Roslin of Move Up Consulting and Training Company, is an experienced management … Continue reading TWO QUESTIONS FROM MOVE UP CONSULTING & TRAINING COMPANY