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Joel Andrada

Marketing hustler and online content creator with 20 plus years combined experience in brand management, business development, creatives and customer service of/for various leading products and services locally and across Asia Pacific:

  • Certified Digital Marketer with a network of online influencers
  • 3 years in consultancy for business development marketing and creatives
  • 7+ years in consumer marketing handling food supplements, cosmetics, Over-The-Counter, medical device and education products;
  • 7+ years in prescription sales and marketing specializing in cardiology, dermatology and pediatric franchise;
  • 3+ years in the hospitality industry specializing in guest services; food and beverage and general management
  • Writer, Director and Producer for TV, film and TV commercials;
  • Drone Pilot with license from the Civil Aviation Authority of the Philippines

I am a highly energized and deeply passionate individual, both as an artist and a marketer, who works well across departments, cultures and levels. I work on people, work with people and work through people; a fast learner and resilient to change.

Online Content Creator- Travel and Lifestyle

Marketing Hustler

Regional Brand Manager for Asia Pacific

As a Regional Brand Manager for Asia Pacific comprised of 10 countries, I handled Kamillosan Mouth Spray, Glyderm Stretch Mark Cream, the Nail Portfolio and Fastum Gel.

Recipient of the CEO Star Awards 2015, a special award for achieving the USD 100 Million Milestone.
In charge of the life cycle management of four strategic brands of the company in Asia Pacific: Nail Care Portfolio, Gly Derm Stretch Mark Cream, Kamillosan M. Spray and Fastum Gel

Below are just some of the numerous TV ads rolled out in Asia Pacific Region:

Thailand 2016
Philippines 2014
Malaysia 2016

Local Brand Manager

As a. Brand Manager, I handled prescription products such as Micardis, Ezetrol, Remicade, Pegintron and Over-The-Counter products like Cetaphil and Cherifer  among others locally.

Cetaphil Brand Manager

Silver Plate Award from Global Brand Marketing
  • Launched the first TVC in July 2012
  • Launched the Facebook Fan Page in June 2012
  • Launched the Nursery Care Program in June 2012
  • Launched the first Billboard in February 2013
  • Launched the website in June 2013
  • Spearheaded the expansion to Modern Trade; •Launched Cetaphil Dermacontrol in 2012
  • Prepared strategies for the New Business of Self-Medication for  Sun- Protection (Daylong) and Nail-care (Loceryl/Locetar)
Artwork of the first Cetaphil Billboard in the Philippines. Bllboards were posted along major thoroughfares in key cities of the country.

Cherifer Product Manager

I developed and rolled out the strategic marketing plans and tactics for the Philippines’ No. 1 Multivitamins for Kids and Teenagers. I was also in charge of Tri-media and online campaigns, trade marketing and retail management. I led a team of Four Trade Marketing and Events Coordinators.

Cherifer TVC 2010
Cherifer PGM TVC 2010

Marketing Online Consultant

Further, I am a Marketing Consultant. I have worked with several multinational companies in the country Hong Kong and Singapore. Current endeavors include new business development for various products and businesses locally and globally.

Online Content Creator

As an Online Content Creator, I produce relevant online content about travel and lifestyle.

I own and manage TSCA Productions specializing in producing Facebook video ads, content, corporate audio-visual presentations and feature stories. Moreover, I develop and manage Facebook Fan Pages and websites.

Get in touch with me