Needless to say, online shopping is here to stay. With the ever worsening gridlock of cars clogging the busy streets of Metro Manila, online shops such as Lazada and Shopee provide urban dwellers the chance to do shopping without ever leaving the comforts of their homes.

Online shopping is not only convenient. It is also more cost effective for both online shoppers and sellers. Online shoppers do not have to contend with spending extra for parking fees and gas money and the inconvenience of waiting in long queues. On the other hand, online sellers get the chance to minimize any overhead costs related to having a brick store such as office rental and utilities.

There is a new kid in town! And, whether you are a shopper or a seller, HATAW.PH has got you covered when it comes to online shopping.

HATAW.PH offers the following shopping categories:

• Clothing
• Gadgets
• Bags
• Shoes
• Toys, Kids and Baby
• Home and Living such as dining, kitchen, living rooms and decorations
• Home Improvement such as hardware, lighting, faucet parts and door knobs

HATAW.PH, according to its Chief Executive Officer Mr. Adolfo Sy, targets the B, C and D classes with emphasis on Quality Products at Affordable Prices. That is why HATAW.PH is the answer to people on a tight budget.

HATAW.PH provides online sellers with an alternative e-commerce platform. Online sellers only need to sign up, agree to the terms and agreement, upload products for sale, start promotions or discounts and sell. Online sellers may sign up here.

As an introductory special offer, HATAW.PH is giving away 200 points to each of the first 100 people who will sign up. These points can be used to shop online. Here is how to redeem your voucher worth 200 points:

1. Go to HATAW.PH.
2. Create an account through Sign In/Login
3. Go to Account Settings, then Rewards, then Red Pocket
4. Click Get Red Pocket, Enter Code and Captcha and click Submit
5. Go to Use to use your voucher’s code
6. Enjoy shopping at HATAW.PH

Payments accepted are cash on delivery, credit/debit card, bank transfers and through M Lhuillier branches.

HATAW.PH is available in both desktop and mobile versions. The HATAW.PH mobile app may be downloaded from the App Store and from the Play Store. So what are you waiting for? Download the app now and start shopping and/or selling!

Visit www.hataw.ph for more information. HATAW.PH also has a Facebook Page and an Instagram account.

The post HATAW.PH | NEWEST ONLINE SHOPPING HUB OF AFFORDABLE QUALITY PRODUCTS appeared first on JOEL JAWS ANDRADA.

On July 4, I had the chance to watch an exclusive first day screening of Marvel Studio’s Ant-Man and The Wasp in Gateway Mall, Araneta Center, Cubao.

This special screening was arranged by Piip mainly for their loyal Piip users and select members of the media. Thanks to Mr. Ian Atienza, Piip’s Strategic Advisor for the Philippines, for inviting me.

Piip is the first mobile application created to help businesses promote products and services effortlessly and help Piipsters receive the latest updates without unwanted ads.

I downloaded the free app from the Playstore here. It is also available from the App Store for free.

https://www.facebook.com/photo.php?fbid=2027724427246320&set=a.220075608011220.61990.100000263479267&type=3&theater

Prior to the screening, an intimate press conference was held at the 6th floor of Novotel Araneta Center. While enjoying light snacks and refreshments, I got to know more about Piip’s brief history, features and benefits and what makes it unique compared to the other mobile apps that are already in the market from no less than Ms. Hildegarde Maea Atger, Piip’s Chief Investor and Vice President for Business Development for Asia Pacific, and Mr. Andrei Garlan, Piip’s Business Development Director for the Philippines.

Piip, whose content is merchant-driven, is a trail blazer in that with just one click, one can place orders and reservations and send product inquiries to partner merchants via Instant Messaging.

The app uses a familiar and user-friendly interface. It integrates instant messaging and business promotion. The billboard tab showcases a list of ongoing promotions around the vicinity. Thanks to Piip’s Geo-Targeting feature! The filter option maybe used to select different types of promos and proximity search.

Further, Piip allows its users to communicate with friends about the latest deals and promos. Users may also receive broadcast and notification from ‘liked’ and ‘followed’ merchant stores.

To better appreciate why Piip should be the preferred mobile app for Instant Messaging and Promotion, Garlan shared to us Piip’s competitive advantage versus other mobile apps:

Piip was developed in Switzerland as a messenger app in 2011. It had a soft launch in the Philippines last February 2017. As a pilot test, Piip currently offers promos from merchants in Araneta Center Cubao. Plans of expansion to other key cities and countries in Asia Pacific will soon be underway.

https://www.facebook.com/Piip.PH/photos/pcb.1903942606571233/1903941866571307/?type=3&theater

After the press conference, each one got a lootbag and was ready to head over to Gateway Cineplex 9 to watch Marvel Studio’s Ant-Man and the Wasp. Ant-Man and the Wasp is a sequel to the first Ant-Man movie. In the sequel,  Ant-Man’s partner, the Wasp, is introduced. That night, I was introduced to a new mobile app that will be my partner in making sure I get the best deals. You see, I live in Cubao and the Araneta Center is practically a stone’s throw away or should I say a Piip away from my residence. Just Piip it!

Watch the short video that I prepared below about Piip. Learn more about Piip, the future of messaging and promotion, by visiting their website here.

https://www.facebook.com/joeljawsandrada/videos/1875266245863364/

You may also follow Piip on Facebook here.

Signing out for now. Peace!

The post Piip | THE FIRST MOBILE APP FOR INSTANT MESSAGING & PROMOTION appeared first on JOEL JAWS ANDRADA.

Catch the next Redmi 5A Flash Sale on March 23 at exactly 1 PM with the discounted price of P4,390!  Hurry as they will surely run out fast!

Remember to click here when you purchase this entry-level smart phone on March 23 at exactly 1 PM.

For more information about Redmi 5A, the entry-level smart phone, click here.

The post REDMI 5A FLASH SALE ON MARCH 23 FOR ONLY P 4,390! appeared first on JOEL JAWS ANDRADA.

Lazada’s flash sale of the Xiaomi Redmi 5A was a success selling out the available stocks today in less than 1 hour! The Redmi 5A was such a hit with its flash sale price of only P4,390. Featuring a Snapdragon 425 64-bit quad-core processor, 16GB of ROM expandable to 128GB, a 2GB RAM and a 13MP rear and a 5MP front camera, the Redmi 5A is one of the most feature-packed smartphones below the 5000-peso range.

With another batch of shipment already on the way, Lazada has confirmed that the next date of the flash sale will be next week on Monday, March 19, at 1PM. Both the dark grey and the gold version will be available next week. To those who were not fast enough to get the Redmi 5A today, mark your calendars and set up those alarms for next week!

The post LAZADA’S REDMI 5A FLASH SALE: SOLD OUT IN LESS THAN 1 HOUR! appeared first on JOEL JAWS ANDRADA.

The Samsung Galaxy S9 is here! Pre-order yours until March 11, 2018 here.

Pricing starts at P45,990 for the Galaxy S9 and P52,990 for the S9+

All pre-orders received until March 11, 2018 will come with free bundles worth up to P 7,198.00 such as:

• Wireless Charger Convertible worth P4,099.00
• TUMI Case worth P 2,999.00
• Clear View Standing Cover worth P 3,099.00

Lazada will start delivering pre-ordered Samsung Galaxy S9 and S9+ units on March 12, 2018. So what are you waiting for?

Click here and place your order! Use the following coupon codes to avail of discounts:

Happy shopping! Signing out for now. Peace!

The post SAMSUNG GALAXY S9 PRE-ORDER SALE EXTENDED UNTIL MARCH 11 appeared first on JOEL JAWS ANDRADA.

MANILA, PHILIPPINES – Lazada.com.ph joins this year’s Chinese New Year festivities with a big sale happening from February 13 to 16, 2018, with discounts up to 85% off. Here are top deals to fetch this year of the earth dog:

Style in Full Bloom

New Year means new you!  Now is the best time to buy your beauty and travel essentials online. Stay fresh and pretty by getting yourself a L’Oreal Paris Pure Clay Mask for only Php 319.20 and a Nyx Liquid Suede Cream Lipstick on flash sale at Php 230. Plan your future travels in style by getting a Jansport backpack at Php 1,450 which comes in various designs such as white leopard, vintage vacation and sweet nectar.

Bountiful than Ever

Prepare for your Chinese New Year celebration at home. Enjoy listening to your new year playlist with the JBL Clip 2 Portable Waterproof Bluetooth Speaker at Php 2,199. Get yourself a Sony DSC-W800 Digital Camera at Php 3,999 to capture every moment of the celebration. Celebrations aren’t also complete without the feast. The Demotech Wide Electric Grill Tray at Php 899 is a must-buy for all your grilling needs.

Creating good feng shui is now easier! Shop for items you usually get from Chinatown like incense, lucky charms, feng shui lucky cat, golden wealth pot, red money tree and banguas, and have them delivered straight at your doorstep. Customers also enjoy free delivery for all Metro Manila orders.

This 2018, Lazada has also revamped both its website and mobile app to give customers a better shopping experience. So, what’s new? Customers now get to see products, brands, categories, and bundles personalized according to their preferences and shopping interests. The new shopping platform also provides an unlimited scrolling experience allowing customers to enjoy browsing Lazada’s top deals as if they were on social media.

More Discounts

Additional discounts are up for grabs thanks to RCBC and PayMaya. Customers who use their RCBC savings MyDebit Mastercard get a Php 200 discount during the Chinese New Year Sale for a minimum purchase of Php 1,500. PayMaya users get 15% off (maximum discount of Php 200) whenever they use the code PAYMAYAFEB for a minimum purchase of Php 1,000 until February 25.

It is just the start of a prosperous year with Lazada! More deals, brands and special offers are up for grabs this year of the dog. Visit www.lazada.com.ph or download the Lazada mobile app for free.

About Lazada Group

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.

With over 210 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

The post Bountiful Deals for a Prosperous Year! Lazada Philippines’ Chinese New Year Sale set from February 13 – 16 appeared first on JOEL JAWS ANDRADA.

To run a business, one has to have an effective and executable business plan.  A business plan is made up of all the elements of the marketing mix collectively known as The 4 Ps, namely, Product, Price, Place and Promotion, a concept created in the 1960s by E. Jerome McCarthy.

According to Philip Kotler, often referred to as “the Father of Modern Marketing”, Marketing Mix is the set of controllable variables that the firm can use to influence the buyer’s response.

Over the years, the marketing mix has had numerous versions, evolving to 5 Ps, 6Ps and 7Ps.

Consistently at the core of all these versions of the marketing mix is the target market.

To me, understanding the target market is what separates marketing from mere selling. Marketing is selling with a purpose, keeping one’s eyes on the target, being ahead of the game and bearing in mind the who’s and what’s, the where’s and when’s and the why’s and how’s of the target market. Marketing is not random. Marketing is purposive. It is deliberate.

Why Digital Marketing?

On March 29, 1994, the World Wide Web welcomed the Filipinos to the wonderful world of internet.  More and more Filipinos have been online ever since. The internet penetration in the Philippines is at 58% as of January 2017 versus the 50% global average despite having an average speed of 4.2 Mbps, which is way below the 6.3 Mbps global average. The growth of the internet penetration in the country is 27%, second worldwide to Indonesia’s 51%.

What does 58% penetration mean? This means that about 3 out 5 Filipinos have access to the internet. Based on the same report from We Are Social and Hootsuite, Filipinos spend an average of 5 hours and 23 minutes, the highest in the world, in accessing the internet through a laptop/desktop and about 3 hours and 35 minutes, still among the highest in world, using a mobile device.

Further, Filipinos spend 4 hours and 17 minutes on Social Media, again the highest in the world. 42% of Filipinos are active daily on Facebook, making the country the world’s No. 6 in terms of active Facebook user bases.

According to the International Institute of Digital Marketing, these are the pillars of Digital Marketing: Website, Social Media, Digital Media Strategies, Email Marketing, E-CRM (Customer Relationship Management), Analytics, E-commerce and Mobile Marketing. These are what one who runs a business can access and apply in reaching and understanding the target market and in maximizing the consumer journey.

New Consumer Journey

Prior to the dawn of the internet, the touch points in reaching the target market were limited to traditional mass media e.g. TV, Radio, and Print. Point of purchase was also just mostly limited to the usual brick and mortar store. Then, the consumer journey was linear whereby it was assumed that a consumer needed to be aware first about a product or service via mass media. Promotions would have to be frequent and sustained (and expensive) to make the consumer familiar about the product or service to make him or her consider buying. The consumer would then go to a physical store to make the actual purchase. Once satisfied, only then would he or she be a brand advocate. Period.

Now, the consumer journey is interactive, circular and 24/7 whereby a consumer may become aware of, be familiar with, want to consider, want to buy and be loyal to a product or service at any and every touch point in the consumer journey. Thus, a marketer may need to be available, active and interactive in every touch point as well.

Interactive
A consumer needs to be able to identify with the brand to reach a successful purchase. Hence, a marketer needs to engage the target market by being present, active and interactive where the target market is before and after purchase. By interacting with the consumer, the marketer may also gain valuable insights which he or she may use to come up with insight-driven strategies to drive better sales performance.

Circular
A consumer may be an advocate now and then switch later to a competing brand once exposed to triggers post- purchase or after careful assessment of the product or service availed of.

A consumer may do online research in assessing or ask friends and family about their own experiences before making a conclusion about what he or she thinks and feels about the product.

Moreover, after being exposed to triggers, a consumer may also do online research and personal interviews of family and friends before considering an actual purchase. Nielsen’s fourth-quarter 2015 Mobile Wallet Report revealed that 72% of shoppers research items on their smartphones before buying. That is why it is vital for a brand to be present in most, if not all, of the touch points to guide the consumer.

24/7
With the growing number of people gaining access to online information coupled by the deluge of products and services cluttering the digital space, all the more a product needs virtual presence 24/7. Nowadays, consumers may become aware of, become interested in, be familiar with, purchase or become loyal to a product or service just by surfing the net. Hence, a business owner needs to bring digital into the marketing mix.

They say, to be successful is to be in the right place at the right time. I say, nowadays, to be successful is to market the right product using the right message to the right target market at the right price in every right place always at the right time more often. Go digital. Consider going digital. Be digital.

In running your business, have you included digital in your marketing mix? If not yet, let me know. Do you need a website? Do you need help in setting up and managing your Fan Page? Let me help you maximize your online presence. Leave your comments below or send me a message here.

Signing out for now. Peace!

The post WHY IS IT VITAL TO GO DIGITAL? appeared first on JOEL JAWS ANDRADA.

Hi Friends!
I have two questions for you:
1. Are you a working mom?
2. Do you love online shopping?

If you answered ‘YES’ to any of  these #TWOQUESTIONS , then you better pay attention.

RXPRESS CARE PHARMACY is an innovative community drugstore with improved customer service, ordering and delivery system. They value your time and care about your convenience. They sell Generic and Branded Prescription and Over-The-Counter medicines, Baby Care, Personal Care and Health Care Products.

Visit www.rxpresscare.ph and start shopping. You may also like them on Facebook.com/Rxpress-Care-Pharmacy.

They offer FREE DELIVERY  for Paranaque, Muntinlupa, Alabang, Makati, Taguig and Pasig that are 12 to 15 kilometers away from the store. ON THE DAY DELIVERY for all items ordered from 12 AM to 5 PM. Delivery is from 9 AM to 8 PM. A special arrangement may be set for all confirmed orders outside Southern Metro Manila. Additional delivery charges may apply.

So what are you waiting for? Visit www.rxpresscare.ph now.

This is it for now. Do follow me on my social media and would love to hear from you! Signing out for now. Peace!

The post TWO QUESTIONS FROM RXPRESS CARE PHARMACY appeared first on JOEL JAWS ANDRADA.

The Wrinkle Iron is one of my best finds. This amazing product helps me address the visible signs of aging. With its patented technology and proprietary Age-Loc gel ingredients, I get to diminish the wrinkles in a jiffy. With regular use, the Wrinkle Iron helps me turn back the hands of time.

This product is available and is for sale at www.theskincareaddictshop.com. Hit me up if you want to learn more about it and how to get it.

Have you tried this product? What do you think? Let me know.

Thanks and signing out for now. Peace!

www.facebook.com/theskincareaddictofficial

www.twitter.com/dskincareaddict

www.instagram.com/theskincareaddictofficial

Blog site: www.theskincareaddict.com

The post WRINKLES WRINKLES GO AWAY! appeared first on JOEL JAWS ANDRADA.

Since my brother, Jemdahunk, loves the Glacial Marine Mud so much, we decided to make a demo video. Contrary to the almost abrasive “charcoal-slash-glue” blackheads remover circulating online, this facial mud pack is light and gentle. Probably one of the best facial mud packs I have come across recently!

Glacial Marine Mud is rich in minerals, sourced from a remote glacial estuary in the Pacific Northwest. It is great for all-over body use, too. It is safety-allergy-dermatologist tested and effectively removes impurities and dead skin cells without affecting normal cells. There is less flaking when dried due to the presence of sea botanicals. There is minimal water separation, too.

This forms part of my almost weekly skin care routine which I coined as Mud Pack Saturday. It is also one great way to spend quality time with friends and family while catching up on things that transpired during the week or while watching a game on TV or during a Game of Thrones marathon on a Saturday.

This amazing product is a must-try. Great testimonials abound online, too. Go and visit the shop now! Free shipping within the Philippines.

Hope you guys enjoy the weekend and have a blast! Signing out for now. Peace!

The post MUD PACK SATURDAY WITH BRO appeared first on JOEL JAWS ANDRADA.

This is the first part of a series. My brother, Jem aka Jemdahunk, the author of the viral video “How To Dance In A Club” joins me to talk about what he has been up to lately, his skin care routine and everything in between.

It has been a long time since he has done any online video lately. That is why I willed myself to avoid splicing the chit chat during video editing to keep its authenticity. Hence, the reason for the 3-part series. Otherwise, I would end up with a 15-minute video. I will be uploading the 2nd and 3rd parts soon.

The post MY BRO JEMDAHUNK IS BACK appeared first on JOEL JAWS ANDRADA.