Kwikset has always been a part of our household for as long as I can remember. I have always thought that Kwikset was a local brand. I mean why call it Kwikset rather than Quickset, right?
It was only when I attended Kwikset’s Roadshow last March 15, 2018 at the Blue Leaf Filipinas that I learned about Kwikset being the number one selling U.S. lock brand.
I arrived an hour before the start of the roadshow. That is why most of the photos shown here would lack a lot of people in it. LOL. The event was attended by media and potential customers and dealers. I met Elaine Bersamin, Sales Director, at the reception area and told me to go around first while waiting for the event to start. She also offered to safekeep my drone for my convenience.
Dave Albert, Vice President and Managing Director of APAC Spectrum Brands Inc., welcomed everyone and gave a brief history of Kwikset. He said that Kwikset is the largest tubular lock manufacturer in the world with a production output of 250,000 door locks per day. They have manufacturing sites in China, Mexico, the United States of America and the Philippines. Kwikset’s manufacturing site in the Philippines is located in Subic, Olongapo City, Zambales employing close to 5000 Filipinos.
Kwikset, the pioneer in residential locks with a tubular design, was launched in 1946 by Adolf Schoepe and Karl Rhinehart. It was named Kwikset to highlight its speedy installation. In the Philippines, Kwikset has been commercially available since the 1980s.
Kevin Sander, International Brand Manager, discussed Kwikset’s brand premise and promise that is “Made for the world you live in.” And during Kwikset’s Roadshow, we witnessed firsthand how durable, innovative, stylish and secure Kwikset really is.
We were divided into small groups and each group was made to visit three stations in rotation where each of Kwikset’s brand promises of Durability, Innovation and Style were showcased. The groups then reconvened for the fourth brand promise of Security.
Durability for the world you live in
Sander showed us how Kwikset locks are strong, secure and reliable.
He put two door knobs, a Kwikset and a competing brand, to the test by soaking them in ammonia. After ten minutes or so, the competing brand corroded and turned black while the Kwikset door knob retained its shiny and golden appearance.
Sander also shared that every one of their products is put through rigorous third party testing and certified to meet or exceed both ANSI (American National Standards Institute) and BHMA (Builders Hardware Manufacturers Association) standards. All Kwikset products can withstand whatever life throws at them.
Innovation for the world you live in
We then moved to the next station where we learned about Kwikset’s dedication to research and development. Kwikset has innovative locks powered by technology that not only changes how their locks work but more importantly provides convenient features that can change how people live.
Kwikset Electronic Locks
Highlighted during the event was Kwikset Electronic Locks which are locks operated by an electronic touchscreen or keypad and have a back-up keyway. Electronic Locks lock and open using an access code which can be personalized. For more information about Kwikset Electronic Locks, click here.
Kwikset SmartKey Security
Another product line showcased was the Kwikset SmartKey Security. It uses a patented technology that protects against advanced break-in techniques. This technology also allows the owner to reset the lock himself in a jiffy.
Watch the short clip below about how six of America’s top locksmiths tried to pick Kwikset locks with SmartKey technology.
For more information about the Kwikset SmartKey Security, click here.
Kwikset with Microban
Kwikset also has door hard wares that have an added layer of protection against bacterial growth. This product line features the Microban technology.
For more information about the Kwikset Microban, click here.
Style for the world you live in
At the third station, we learned that Kwikset products are crafted without sacrificing security for style. Both departments of Marketing and Engineering work together to come up with tediously designed products.
Security for the world you live in
At the last station, Sander demonstrated how Kwikset deadbolts offer superior security and prevent against common forced entry attacks. Watch the video below to see how Sander used a saw and even asked volunteers to use a hammer to test Kwikset’s brand promise of security.
Sander reiterated that Kwikset products are put through rigorous third party testing and certified to meet or exceed ANSI/BHMA standards.
Kwikset is available in modern and traditional trade outlets. The Smart Key Technology will soon be launched in the next six to twelve months and shall be initially available in Wilcon Depot.
Top executives of Herco Trading Inc., the number one hardware distributor in the Philippines, also attended the affair.
According to Noel Chan, Department Manager of Herco Trading Inc., Kwikset will be more visible than ever in trade. He affirmed that after the Kwikset Roadshow, more exciting trade activities should be expected as they prepare for the surge in demand for Kwikset.
I left the roadshow with a brand new appreciation for Kwikset. I learned that a lock is not always a lock. Only Kwikset can guarantee security and style for life.
For more information, visit https://www.kwikset.com/
Other Spectrum Brands were also on display.
Signing out for now. Peace!